Leading Appliance Parts

Challenges Encountered

• Fragmented Infrastructure

  Each brand platform had been developed independently over time, leading to inconsistencies in design, functionality, and backend workflows. Maintaining uniform performance and scalability across all sites had become increasingly difficult.

• Outdated User Experience

  While the client’s product offering was strong, many of the older websites lacked modern UX standards. Navigation friction, cluttered layouts, and inconsistent branding made it harder to convert visitors into customers.

• Data and Catalog Complexity

  With hundreds of thousands of SKUs spanning multiple brands, ensuring data accuracy, clean categorization, and efficient product updates was a major challenge. Manual processes often led to discrepancies that affected both SEO and user trust

• Marketing Fragmentation

  Paid and organic marketing campaigns were operating in silos. Keyword overlaps, unoptimized product feeds, and irregular ad monitoring resulted in inefficient spend and limited visibility across key channels

• Scalability and Speed of Execution

  The business was growing fast, and each platform needed agile development cycles. Coordinating releases, managing QA, and maintaining stability during ongoing improvements required a more structured and scalable approach

• Content and Visual Gaps

  Product content lacked uniformity, with incomplete specs or low-quality imagery that reduced both conversion potential and confidence among shoppers.